Thursday, June 25, 2009

New Voiceover: White Paper "Community Driven Marketing" By Jeremy Espstein

I know it's been a long time - so, I'm a very busy gurl with my day job. I've got some new material to share though :-).... Here's an audio podcast of a White Paper entitled "Community Driven Marketing", written by Jeremy Epstein and endorsed on Twitter by Guy Kawasaki. I hope you listen! I hope you think about turning your white paper into a podcast! ;-)

Monday, April 13, 2009

Female Voice Talent: Concerned, Warm, Mom

Here are two new (Son and Daughter) commercials I recently voiced for Turnbull Private School in Ottawa.   I had to sound like a mom - which was easy, because I am a mom! If you are considering private school for your child, I highly recommend checking Turnbull out.  I've personally had the opportunity to tour the facilities and learn more about Turnbull.  It's quite an impressive place!   Like it says in the commercials, I wish every child could have this... :-)

Wednesday, April 1, 2009

Reaching more people: Are you thinking about Podcasting?

A recent report called “Podcasting: Into the Mainstream”, claimed that American podcasting audiences are expected to more than double by 2013.  The report said that the most significant dowloaders were represented in the18-29 year old age bracket, closely followed by 30-49 year group, of course

So if you believe the study – in the next 5 years, presumably 37.6 million Americans will be downloading podcasts monthly.  Think of the opportunity.  

More and more people don't have time to read, they prefer to listen to Podcasts while driving to work, while they're out jogging or going to the gym.   What a grand opportunity to provide a captive audience with relevant content! 

Many media outlets are jumping on the Podcast wagon: The Economist, Time Magazine, BusinessWeek.  Smart broadcast media outlets are Podcasting their shows.  But why should it be the domain of the media.  Well, of course it isn't, but more and more, corporations should be looking at Podcasting.

If you’re a corporation, have you thought about:  

  • Recording an interview with a CEO?
  • Posting audio/videos testimonials from customers?  
  • “Audio-izing or Video-izing” a piece of marketing collateral like a white paper?

Now more than ever, there are inexpensive tools to get the job done.  You can buy inexpensive cameras and audio equipment.  You can hire well-priced consultants to do production for you.  In today's economy and social media environment, Podcasting is likely a better option than spending marketing dollars on "hard to measure" traditional marketing campaigns.  Food for thought! 

Friday, February 27, 2009

Female Voice Talent: Friendly

Well it's been a while since my last post - sheeesh...sounds like a confession!  But here's a new commercial for Ottawa-based, Exteriors By Design. As people start to think about Spring (especially in Canada :-)), they start to think about all the "backyarding".  Who wouldn't?  After many long winter months, it's time to start thinking about grass and birds-a-churpin'!  

Happy listening!

Tuesday, February 10, 2009

Female Voice Talent: Valentine's Commercial - Friendly, Warm, Gentle

Here's a new commercial just in time for Valentine's Day, brought to you by Taing Jewellers in Ottawa.  I didn't get to say "diamonds" in a breathy way :-(  Oh, well maybe next time! 

Tuesday, January 27, 2009

Female Voice Talent: Storytelling style, warm, friendly

Here's a new storytelling style commercial for (Ottawa-based custom home builder) Tomar Homes.  These homes are glorious,  absolutely exquisite styling and custom work.