Reaching more people: Are you thinking about Podcasting?

A recent report called “Podcasting: Into the Mainstream”, claimed that American podcasting audiences are expected to more than double by 2013.  The report said that the most significant dowloaders were represented in the18-29 year old age bracket, closely followed by 30-49 year group, of course

So if you believe the study – in the next 5 years, presumably 37.6 million Americans will be downloading podcasts monthly.  Think of the opportunity.  

More and more people don't have time to read, they prefer to listen to Podcasts while driving to work, while they're out jogging or going to the gym.   What a grand opportunity to provide a captive audience with relevant content! 

Many media outlets are jumping on the Podcast wagon: The Economist, Time Magazine, BusinessWeek.  Smart broadcast media outlets are Podcasting their shows.  But why should it be the domain of the media.  Well, of course it isn't, but more and more, corporations should be looking at Podcasting.

If you’re a corporation, have you thought about:  

• Recording an interview with a CEO?
  
• Posting audio/videos testimonials from customers?  
  
• “Audio-izing or Video-izing” a piece of marketing collateral like a white paper?
  

Now more than ever, there are inexpensive tools to get the job done.  You can buy inexpensive cameras and audio equipment.  You can hire well-priced consultants to do production for you.  In today's economy and social media environment, Podcasting is likely a better option than spending marketing dollars on "hard to measure" traditional marketing campaigns.  Food for thought!